CNN is facing a legal battle to keep its controversial advertising program in place, according to a court filing.
The Federal Trade Commission is accusing CNN of violating the FTC Act, which prohibits deceptive advertising that “promotes” a product or service in a way that makes consumers or businesses believe it’s of a higher quality.
The FTC has been investigating CNN since late 2013 over the program, which has since been removed from the site.
The agency says CNN failed to take reasonable steps to prevent its advertisements from becoming the subject of consumers’ complaints and to ensure that consumers’ information was not collected in a manner that might identify them as a target of the advertising.
The agency also says CNN is violating the federal False Claims Act, also known as the Fair Credit Reporting Act.
CNN has denied the allegations, saying its advertising program complied with all applicable state and federal laws.
The suit seeks a permanent injunction against CNN and the FCC.CNN is being represented by John Ostermeier, a partner at Akin Gump Strauss Hauer & Harcourt LLP in Washington, D.C.CNN’s complaint against the FCC charges that CNN has violated the FTC’s False Claims and Fair Credit Reports Acts by failing to take necessary steps to stop the distribution of its advertising during the 2016 election cycle, including by posting notice to consumers that it would not sell their personal information.CNN, the FTC and CNN have denied the complaint.CNN did not immediately respond to a request for comment.