Ads are ubiquitous on our screens and they have long been integral to the way we consume information.
Google has long been a dominant player in digital advertising, but Amazon has recently become more prominent in its market share, according to research from research firm Strategy Analytics.
Amazon also has a massive footprint in video ads.
But which company is better at selling ads?
Google or Adelson?
We have been seeing a lot of chatter over the last year about which one is better.
In an interview with the Wall Street Journal, Adelson says that he’s “more bullish” on Google’s ads than Adelson is on Adelson’s, according in the article.
The difference in the two sides of the aisle is just too big to ignore, according a report from CNBC.
Google’s advertising revenue is up more than 100% year over year and Adelson has said that he will spend up to $150 million more on ads over the next three years.
Adelson did not immediately respond to CNBC’s request for comment.
Advertisers say they’re willing to spend more money in Google ads if Google is willing to offer more favorable terms, which could include lower prices or a smaller number of ads.
Adelans spokesperson did not respond to a request for more details about the deal.
Amazon has also recently gained a lot more attention.
Its revenue has surged by nearly $100 billion since it was founded, according the Financial Times.
The company has also expanded its reach and advertising offerings to include both Google and YouTube.
Amazon’s revenue grew by over $200 billion last year, according Business Insider.
Amazon is also the third-largest online retailer, according CNBC.
Amazon CEO Jeff Bezos recently said that Amazon’s ad revenue will more than triple to $6.5 trillion this year, or $30.4 trillion in the company’s lifetime.
Google Adelson, Amazon’s chief rival, is currently ranked No. 6 in the Forbes Billionaires list.
According to the report, Adelmans revenue growth is “tremendously fast” as Google’s ad market share continues to shrink.
The market for digital ads is expected to reach $6 trillion in 2021, according Adelson.
The Forbes report says that Amazon has more than $1 trillion in cash on hand and that its business is expanding at a faster rate than that of Adelson and Adelms competitors.
But it adds that Adelson “has made clear that he wants to be a long-term player in the industry, and he’s prepared to spend millions more on advertising and advertising technology if that means that Google will do more.”