Advertisers on Facebook are spending more than ever before, with spending on social networking sites jumping from $6.5bn in 2013 to $18.3bn in 2017.
Adverts on YouTube rose from $1.4bn in 2012 to $9.2bn in 2016, and advertisers on Snapchat saw spending double from $2.3 billion in 2012.
But some of the most prominent spenders on social media are brands and retailers.
In 2018, spending on Facebook ads was more than twice as much as spending on Twitter, Snapchat, Instagram, and Pinterest.
And it is spending on ad spending on the Facebook-owned social network that accounts for a significant share of Facebook’s advertising revenue, according to research firm Ovum.
Advertiser spending on ads on Facebook and Twitter, for example, accounts for almost 80 per cent of the $3.1bn spent on advertising on those sites in 2018.
The research firm says it is not possible to calculate Facebook’s overall ad spend without looking at all its social networks.
But Facebook has made a big investment in building out its ad platform.
Last year it added a number of new features, including the ability to show a news feed full of stories and videos, which can be used by users to keep up to date on the latest events.
It has also increased the amount of ads it pays publishers to run on its sites, from $200 to $1,000 a month.
But the company has also been forced to spend more on ad spend to stay ahead of its rivals.
Google bought AdSense in 2018 for $100m (£68m), and has spent more than $200m on advertising across its networks.
Twitter spent $1bn on ads in 2018, according the research firm, with Facebook and YouTube coming close to the same amount.
But Google has spent $3bn on advertising in the past year.
Facebook has been spending on advertising for a while.
But it is now showing signs of slowing its spending, according, according Ovum, that is likely due to the increased scrutiny on its advertising platform.
Facebook and Google spend more money on advertising than any other company, but the ad spending they are spending on is higher than any of the other major advertising platforms.
Facebook’s share of the US ad market in 2018 was $1 billion, with Google accounting for nearly $1 trillion.
Facebook said it was investing $150m a year in the next three years to invest in new advertising technology, new product launches and other initiatives.
The company also announced it would buy Buzzfeed, which has over 40 million followers on Facebook, for $350m.
Facebook also announced plans to buy video-sharing app Snapchat.
The social media giant is also working on new ad products, which will be rolled out over the next few years.
In 2017, Facebook’s ad spend on advertising rose from less than $3 billion to more than double to more $20bn, according research firm Euromonitor.
In 2016, Facebook spent $7.5 billion on advertising, which it said was on pace to hit $30 billion by 2020.
But that year it was spending $10bn a year, and in 2017 it spent $8.4 billion.
“Advertising is not the only way to increase brand awareness and awareness is a critical part of growing a brand,” said Ben Wood, Facebook advertising manager.
But while the company’s advertising spend is still on the rise, it is showing signs that the ad tech and content that has powered the social network has a bright future.
Twitter and Instagram have made major investments in their ad platforms and have been trying to catch up.
Google also launched the YouTube Red ad platform in 2018 and has started to roll out more ad-free videos.