Google has announced that it will allow advertisers to sell beer in your market, and it’s a big deal.
But what exactly does it mean?
The ad giant said in a blog post today that it’s “working on ways to allow advertisers and brands to sell alcohol on Google+ through the Google Ads API,” and it will be available in “spring 2018.”
The announcement is a big one for the ad giant, which has been working to open up more and more channels of interaction with advertisers.
Advertisers and brands have been using Google+ to promote their brands and products on a wide variety of sites and apps, and the company’s own efforts to promote alcohol have been largely unsuccessful.
It’s been a tough sell, and advertisers have complained that it takes a while to get the word out when you have a competitor like Apple or Spotify to sell products to.
Google has been aggressively courting advertisers in recent years, but its own efforts have been met with mixed reviews.