The ads are a continuation of Google’s efforts to get users to “makeup” their own photos, which the company says can help them “look younger, less sallow and more youthful.”
As we’ve reported, the company’s “make-up” feature has been in use on its search engine since 2015.
But as a way to boost user engagement, it’s also been used in other ways to influence users’ behavior.
The new ad, for instance, uses a mix of animated GIFs and Google’s own video ads to highlight the “make up” effects.
The ads’ aim is to get more people to take a closer look at what’s actually being advertised.
“If you know what you’re looking at when you see these ads, you’ll know more about the ads and what you’ll see,” said Jeff Weiner, senior product manager for Google’s advertising product.
“The goal is to make the ads more effective and more relevant to people who are looking for content.”
Google says that it has used “Make Up” on a number of other products and that it’s now working with more than 60 brands on a campaign that will run across the Web.
The company said that this new campaign is the first “mainstream” one to be shown, and that the company is also working on “new media campaigns.”