The NHL wants to expand the use of mobile advertising, with the league launching an app-style platform to provide an easy way for fans to interact with NHL teams.
According to general manager Jim Rutherford, the league is looking at developing an app to allow fans to buy tickets to the upcoming 2017 NHL Draft and a new season ticket holder to be able to create a personal profile, as well as see stats, analytics and more from their favourite teams.
It is hoped that this platform will help the league reach its goal of reaching 20 million fans by 2020.
The NHLPA is also looking at the potential of an app for the 2017 season, as they also look to expand their online presence.
In the meantime, Rutherford has hinted that he may consider a change in the league’s rules that allow for the use, and monetisation of, mobile advertising.