After years of working on LAMR’s advertising campaigns, it was in 2013 that the ad agency for the country’s premier sports team, the New York Mets, was introduced to one of the most well-known brands in the world.
The agency’s head, Adam Hagan, was an experienced ad agency veteran with extensive experience in television, digital, and print advertising, according to his LinkedIn profile.
But his team, called LAMER, was born out of necessity.
The Mets needed an ad campaign for a local event that was about to take place in Manhattan, and Hagan was assigned to create a brand-new type of advertising for the event.
“We wanted to bring the most memorable event in sports to the fans,” Hagan said.
In February 2015, Hagan began working with LAMERS in Los Angeles to create an event poster for the World Series.
The first poster, “The Night of the Blue”, was an iconic image of a woman in a blue suit and a bow tie holding a baseball bat.
Hagan quickly knew he wanted to use this iconic image to advertise the Mets.
“I saw it and I said, ‘Oh my god, this is the perfect poster,'” Hagan told BuzzFeed News.
“The Mets are going to play in New York.
It’s the most beautiful city in the country.
This is the coolest place to be, right?'”
Hagan then put the creative to the test, creating an animated poster that featured three shots of New York in the spring and summer of 2015, the iconic photo of the Mets’ stadium, and the iconic logo from their baseball club.
“It was the most unique, visually compelling way to present a sporting event that we had,” Hagger said.
“For us, it’s a lot about creating the perfect product for a specific brand and for the product itself.”
It was then that Hagan met with the team’s head of creative and the two fell in love.
“Adam Hagan and I have been working together for over 10 years,” Mets spokesperson Chris Gorman said.
“We’ve known each other for many years, and we have a strong connection and trust relationship.
Adam and I were thrilled to get the chance to partner with him to create this new poster and logo for the team.”
Hagan is quick to praise his co-creators.
“They really did an amazing job with the logo, the poster, and all the visuals,” he said.”[They] went way beyond what we thought was possible.”
The two ad creatives, who had been working on the team for about a year, spent weeks and months tweaking the logo and logo design before settling on a final design.
It was a bold and innovative piece of branding that had already become a viral hit.
“This was the first time I had ever seen something like this,” Haggs said.
And with it, the team was awarded a spot on the New Jersey Devils logo, which is the team symbol, in the 2016 Stanley Cup Playoffs.
“There were times when I would be so excited,” Hager said.
But it was the new logo that would be most crucial to the team and Hagger’s future.
“In a world where brands are starting to go viral and go viral in every direction, you have to have a logo that you can actually go with,” Higan said.
The team had already used the Mets logo in the past and it was a logo Hagan believed would make the most sense to their brand.
“What’s really cool is that we did the logo that’s actually used on the jerseys, on the hats, on everything that we do,” Hagin said.
“[The logo] has been around for so long that I thought it would be appropriate to use it in a way that I think is very recognizable.”
In March 2015, LAMMERS unveiled a limited-edition poster that showcased a young Mets player and the logo of the team.
The image of the player was a cartoon version of LAMBER’s logo, with the cartoon version being a stylized version of the logo.
It had a baseball cap with a blue star on the front and a baseball-shaped bat on the back.
The bat logo had a bat, but it was not the iconic blue one seen in the logo poster.
“That was the hardest thing,” Hgan said.
Hagan and Haga then spent two months designing the logo with the Mets and the league.
“Everything was pretty crazy, but there was one moment where I just couldn’t stop thinking about it,” Hag said.
I thought the logo was going to be a great way to go out there and make a statement.
“The team wanted a logo and they wanted it to look cool, so they were able to get it done in a very elegant way.”
The logo was created in the likeness of a cartoonish baseball bat and then a ball with a yellow star. The team