The NFL is exploring whether it can discriminate against players, coaches and other officials who use Facebook to promote their business.
The league has long held that advertisers must comply with state laws prohibiting discrimination, but it has since expanded the scope of its ban to include political advertisements and even direct messages sent by fans to other people.
The move to expand the ban is a big change in the NFL’s approach to how it treats social media, a site where millions of fans have grown to expect the league to follow the same rules it applies to the broadcast, cable and online networks.
The NFL has been among the most vocal critics of President Donald Trump’s policies on the internet and inclusivity, particularly the White House’s proposed new rules.
The league, which has already banned ads targeting minorities, has been vocal in its opposition to those policies.
The new rules, which go into effect July 1, require the NFL to allow advertisers to use Facebook for at least a 10-second, targeted, ad in an online video.
The company can also allow advertisers who use the service to target their ads on Facebook to target those same ads on its other platforms.
The rules do not affect the way a company operates in the digital space, nor does it affect how the league uses its platform.
The NFL has long maintained that it does not use its platforms to promote political or partisan viewpoints.
But a report by the liberal advocacy group Media Matters found that the NFL had spent more than $1 billion on political ads in the past two years.