How to turn an ad into a viral hit.
The latest buzz for games like Counter-Strike and World of Warcraft has been the arrival of new platforms like Twitch, which is a massive game broadcaster with millions of viewers and a huge viewership.
In a recent interview, founder and CEO of Twitch, Alex Grote, said the platform has been helping him “turn a couple million views a day into tens of millions”.
He added that his company has “brought tens of thousands of new users” to Twitch and that they’re “working on a lot of things”.
“We’re building an amazing platform for content creators to make their own content for our audience,” Grote said.
“It’s just as powerful as Twitter and Facebook.”
He added, “I think we’re in a really interesting time in gaming as people are looking for new ways to engage with the games.”
We see that there’s a huge appetite for the kinds of content that they want to see, whether it’s news, reviews, gameplay or whatever,” he added.
This week’s article is a follow-up to an article that appeared on the UK version of TechRadar earlier this month, detailing the development of Counter-Terrorist and Counter-Offensive games on the Xbox One and PlayStation 4.