The U.S. Food and Drug Administration is investigating a new type of online advertising that could be used to help consumers stay healthy.
The agency announced Tuesday it will review the online advertising rules that require all online marketing to adhere to certain guidelines.
The FDA says online ads are not a health care service, so they cannot be regulated by the agency.
The agency will conduct a review to determine whether online ads violate the federal consumer protection law known as the Federal Trade Commission Act.
The review comes after the agency received reports of some companies advertising to people with certain medical conditions.
The FDA will consider whether these companies violated the law.
The rules that govern online ads say that they must comply with two rules that apply to all online advertising: the Federal Consumer Protection Act and the Federal False Claims Act.
Those two laws protect consumers against misleading and deceptive claims and require companies to verify the accuracy of their ads.
The Federal Trade Council says the rules could prevent online advertising from being abused by companies who want to promote their products or services without their customers knowing about it.