An Axios analysis of consumer data shows that nearly one-third of the nearly 4.5 billion devices that have been connected to the internet since last year include the search engine and social network platforms, which are used by almost half of US households.
The top 10 connected TV ad placements are all social media platforms.
The data also shows that there’s a strong correlation between the ad placement placement and the audience demographics, with the top 10 ad placings most likely to target a demographic that is more likely to watch TV and younger viewers.
These ad placations include Google, Facebook, Twitter, Instagram, Pinterest, Snapchat, Snapchat Plus, and YouTube.
This data was gathered by analyzing data from the Nielsen ad tracking data platform.
For the top ten most popular ads in the US, the top three spots on each of the three platforms are connected to YouTube, Google, and Twitter.
Advertisers who use these three platforms most often use the top spot on YouTube, according to the data.
The biggest network of connected TV advertisers are owned by Google, which leads the pack with more than a quarter of the total.
Other top-10 advertisers include: ABC News (2.2%), CBS News (1.9%), ABC Entertainment (1), Discovery Communications (1%), Disney (1%) and Comcast Corporation (1%).
Google is also the most popular social media platform among connected TV marketers, with nearly two-thirds of the top ad placers using it.
Ad networks also have a strong connection with consumers, as a whopping 74 percent of the ad networks with more video ad views on the platform have a connection with the user.
Connected TV ads are used more often by younger audiences than older audiences, with just 22 percent of 18-29 year olds using connected TV to watch television.
The average number of connected devices used to watch each TV show is the same for all of the connected TV platforms, with Google and Facebook leading the pack.
However, the number of people who watch each show is significantly higher for younger viewers and more prevalent in younger demographics than the general population.
This makes sense, given that the average age of TV watchers is younger than it was a few years ago.
However the top five connected TV networks account for only 3.3 percent of total connected TV audience.
This may be due to the fact that TV viewers are becoming more likely over time to consume TV content through social media, which has increased the proportion of connected device viewership.
The most popular networks that users connect to the most are Facebook, Instagram and Snapchat, which account for nearly 70 percent of connected viewer viewership.
This is a testament to the reach and influence of these social networks among the connected audience.
Ad Networks in the top 5 Most Popular Ad Networks on Facebook and Instagram are also the top four ad networks for connected TV viewers, according the data, with Facebook being the most watched platform with over 55 percent of all connected TV viewership.
Ad network revenues from connected TV have increased dramatically over the last several years, which is a trend that advertisers are keen to capitalize on.
Ad revenue from connected video platforms grew by 23.7 percent from 2014 to 2017.
Ad revenues from video ad networks grew by 24.7 from 2014, according Nielsen.
This represents an increase of 17.7 times in the number and size of ad revenue generated from connected television ad platforms.
According to Nielsen, mobile video ad revenue from a total of 1.2 billion total video ad impressions is expected to grow by 10.3 times in 2018, to reach $2.5 trillion.
The increase in video ad revenues from these networks is a result of consumers viewing more video content on mobile devices and their increasing interest in content that is tailored to their needs and preferences.
Ad spending from connected devices and connected devices is increasing at a faster rate than traditional media spending.
Ad spend from connected ad platforms increased by 28.4 percent between 2014 and 2017, according data from Kantar Media.
Mobile video ad spend from these platforms grew at a rate of 15.3% between 2014 to 2016, according Kantar.
Advertising spending from these two platforms is expected grow by 25.5 percent in 2018.
The next five most popular connected TV platform advertisers are: Google, Apple, Facebook and Yahoo.