Advertisers have long relied on BING’s advertising platform to find their ideal audience, but now the platform has become a new front in the battle to monetize their social media posts.
While BING isn’t a traditional social media platform, the ad network is working on a number of social media platforms to help it get to know its audiences, including Twitter, Instagram, and Pinterest.
While the platforms are all based in China, Google and Facebook have shown interest in the platform, which was launched in 2015.
The two companies have also partnered to offer advertisers in China the ability to reach out to their users directly.
In 2016, Google announced a partnership with Chinese internet giant Tencent to build a BING-powered social network for the platform.
The goal is to create a platform for users to post and manage their own content, and Tencent is building a user base in China that will be able to easily upload and post content to BING, according to a blog post from Google.
Bing is not alone in trying to monetise its social media audience.
On the other side of the coin, Snapchat has also found success in the Chinese market.
Last year, Snapchat launched a $50 million fund to invest in BING to help its monetize its audience.
In January, Snapchat acquired Snapchat’s former CEO Evan Spiegel.
The two companies are not the only ones trying to make use of social platforms.
Facebook also recently acquired Instagram for $3 billion, and Twitter recently bought Pinterest for $1.5 billion.
The platform is also seeing a rise in popularity among celebrities, with Snapchat seeing an uptick in subscribers in the first half of the year, according the Wall Street Journal.