Hawaii has a rich history of advertising.
There were plenty of ads for everything from Hawaiian ice cream to Hawaiian shirts to the islands’ favorite candy: sugar skulls.
But the state also had a wealth of creative advertising campaigns dating back to the 1950s and ’60s.
These ads, often called billboard ads, were meant to attract visitors to Honolulu, the capital city, to visit the state.
And the ads had a powerful effect.
“Hawaii has always been a very creative place, but I think now, even though it’s been a big state for a long time, it’s very, very creative,” says David Luskin, a professor of marketing at the University of Hawaii.
“We can’t do that anymore.”
Luskins says the Hawaii Department of Tourism has taken on the role of advertising agency in Hawaii.
Lusakin says advertising in Hawaii has become a bigger and bigger part of the tourism industry, and the department has made a concerted effort to increase awareness.
Hawaii is home to the nation’s largest economy and most vibrant tourism industry.
Its tourism industry employs more than 5,000 people and employs more people than all other industries combined.
That includes more than 1,200 tourism-related positions in Hawaii alone, according to a 2012 report by the Hawaii Tourism Authority.
But with tourism revenues down and more tourists visiting Hawaii than ever before, many locals are asking whether the state should be paying to advertise its place in the world.
The department is not the only agency working on marketing Hawaii.
Another agency, the Department of Cultural Affairs, is also involved in the tourism advertising.
But Lusins group, the University’s Advertising Institute, is working to figure out how to make Hawaii a better place to advertise.
The institute is also asking tourists to think about how advertising is a big part of their daily lives.
Lussins group is now taking a look at how advertising works in Hawaii, and what is the best way to spend advertising dollars.
“Advertising is a very important part of Hawaii’s tourism business,” he says.
“But we have to be careful to make sure we don’t spend money we don